Affiliate marketing resembles e-bay. You feature the assorted products on your web pages and in return, every last sale gets you a commission. There’s less work, very few operating costs, it works 24/7, and it is easy to master. At the start, you must make a decision as to which items or area best suits your life. To get this out of the way, discover solutions to issues a particular customer profile is anticipating, and then what solutions are available to help them. A good way of accomplishing this is finding groups of narrow keywords; there are fewer searches for these in general, but they convert far more. To discover these important words or phrases, you should use Micro Niche Finder. Selective Information generated by Micro Niche Finder or analogous computer programs and software packages compiles related keywords in a list format giving valuable information to get a good placing in the search engines and generate a good deal of traffic.
Further info is supplied from the program, for to illustrate search frequency, the number of other sites using the particular word or phrase, and inforamtion on the competition as well. Ultimately, Micro Niche Finder data can help in finding associated domains, assist you in putting together your web site, and also draw your attention to the greatest sales opportunities. Next you need to construct a website; however it will require a bit more than that. Search engine optimization is an absolute must. Products such as SEO Elite can make this simpler. Competing web sites are examined by SEO Elite information which then provides suggestions to increase search results.
With applications such as SEO Elite, info generated by the software package suggests where to find links, the best keywords, and even information on how to submit articles. Briefly, Seo Elite information is the same sort of advice that a specialist in search engine optimization may offer.
When you find your target market, plan your product ads, and your web site has been designed, then you are ready to decidedly elevate your search engine rankings. You will pick up a steady paycheck and wonder why you didn’t try this type of marketing earlier!
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In essence affliliate marketing is similar to a consignment shop. Merchandise is pushed on your website in return, you receive a percentage from every lead. There is less time involved, fewer overheads, it works 24/7, and it is simple to pick up.
At the start, you must decide just what area you’d like to specialize in. To do this, discover what specific solutions to a given problem a specific group of people are going through, and what solutions will help them. A good way of accomplishing this is looking for unique sets of highly drilled down longtail keywords and phrases; generally people search for these less, but they will convert far more into sales. If you want to find these profitable keywords, use Micro Niche Finder or software like it. Data collected by this program or other applications and software packages compiles associated words and phrases in an extensive list format that you may target in order to get top spot on internet searches.
Micro Niche Finder information will in addition recount how many searches each word or phrase gets, the exact number of other sites using the particular word or phrase, and details on the competition too. Ultimately, the info returned can identify appropriate domains, help you put together your internet site, and identify desirable items for you to sell.
Now it’s time to build a web site; but you’ll obviously have to do a bit more than simply that. Search engine optimization is absolutely fundamental. Here SEO Elite information are helpful. Your rivals’ web sites are analyzed by SEO Elite information which then offers suggestions to increase search engine rankings.
With programs such as SEO Elite, information created by the program indicates where you might find pertinent links, which words to concentrate on, and even information on where to submit articles. Succinctly, SEO Elite information is the same kind of suggestions you might get if you confer with a skilled SEO specialist.
Once you know what niche you want to focus on, set up some advertising, and your web site has been constructed, it is time to get your internet site up in the search results. The profits will roll in regularly and you’ll wonder why you always struggled to make enough money!
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Here are various key aspects you would be smart to look at in advance of purchasing glassware or stemware for a catering firm, hospitality venue, or restaurant. In many instances the difference between whether a restaurant succeeds or fails can all depend on the glassware you select. For example, serving top quality wines in cheap stemware can spoil your guests’ restaurant experiences. Contrariwise, setting your stations with exquisite crystal glassware in a high volume eating environment may result in unnecessary replacement expenses due to cracking.
Align Your Glassware With Your Fare
Determining what you want is the key to making the best choice in glassware. Buying the brands you are already knowledgeable about is the useful rule of thumb with most equipment. If a manufacturer has a solid reputation for crafting high quality glassware, most probably you won’t fail.
Your next best chance, if you aren’t knowledgeable about any of your options, is to figure that you mostly get what you pay for. Customers who are cheap expect to drink from inexpensive glassware. Patrons determined on an expensive dinner expect to drink from expensive glassware. We advise fitting the price of the menu to the expense of your glassware.
Keep An Watch Out For A New Breed Of Glassware
The revolutionary glassware materials that now exist are the other main thing you should also look for. The delicacy of expensive crystal is combined with the lastingness of toughened glass in some types of glassware such as Bormioli Rocco’s proprietary Magnesium recipe. Because your glassware doesn’t crack as often, although you pay a bit more, you will save dollars over time.
Read more at www.hospitalitydirect.com.au.
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It always has been a little mystifying to figure out what exactly makes a top-notch Sales Person. Well-Run Concepts has been conducting research to quantify what is needed in the position of Sales Person today by defining these key areas:
• Attributes: personal skills or competencies
• Values: rewards and culture
• Behaviors: how they do the job
We used a comprehensive, validated, step-by-step process called the Trimetrix system to determine what is needed for top performance. This article will summarize our findings to date and here is what we found.
Attributes tells us if an individual can do the job by looking at what personal skills or competencies are needed in the job of Sales Person.
The Top Seven Attributes are:
1. RESULTS ORIENTATION: The ability to identify actions necessary to complete tasks and obtain results.
• Maintains focus on goals
• Identifies and acts on removing potential obstacles to successful goal attainment
• Implements thorough and effective plans and applies appropriate resources to produce desired results
• Follows through on all commitments to achieve results
2. INFLUENCING OTHERS: The ability to personally affect others’ actions, decisions, opinions or thinking.
• Effectively impacts others’ actions
• Gains commitment from others to achieve desired results
• Analyzes other’s opinions and leads them to understand and willingly accept desired alternatives
• Persuades others in a positive manager
3. SELF MANAGEMENT: The ability to prioritize and complete tasks in order to deliver desired outcomes within allotted time frames.
• Independently pursues business objectives in an organized and efficient manner
• Prioritizes activities as necessary to meet job responsibilities
• Maintains required level of activity toward achieving goals without direct supervision
• Minimizes work flow disruptions and time wasters to complete high quality work within a specified time frame
4. GOAL ACHIEVEMENT: The overall ability to set, pursue and attain achievable goals.
• Establishes goals that are relevant, realistic and attainable
• Identifies and implements required plans and milestones to achieve specific business goals
• Initiates activity toward goals without unnecessary delay
• Stays on target to complete goals regardless of obstacles or adverse circumstances
5. INTERPERSONAL SKILLS: The ability to interact with others in a positive manner.
• Initiates and develops business relationships in positive ways
• Successfully works with a wide range of people at varying levels of organizations
• Communicates with others in ways that are clear, considerate and understandable
• Demonstrates ease in relating with a diverse range of people of varying backgrounds, ages, experience and education levels
6. PROBLEM SOLVING: The ability to identify key components of a problem to formulate a solution or solutions
• Analyzes all data relative to a problem
• Divides complex issues into simpler components in order to achieve clarity
• Selects the best options available to solve specific problems
• Applies all relevant resources to implement suitable solutions
7. DECISION MAKING: The ability to analyze all aspects of a situation to gain thorough insight to make decisions.
• Analyzes data necessary for decision making
• Makes major decisions impacting strategic outcomes appropriately and effectively
• Makes decisions in a timely manner
• Demonstrates ability to make unpopular and difficult decisions when necessary
Values make up the next critical success factor needed, which tells us why an individual will do the job or, in other words, what rewards & cultures are they seeking on the job.
The Top Three Values are:
1. UTILITARIAN/ECONOMIC
Rewards those who value practical accomplishments, results and rewards for their investments of time, resources and energy.
2. TRADITONAL/REGULATORY
Rewards those who value traditions inherent in social structure, rules, regulations and principles.
3. THEORETICAL
Rewards those who value knowledge for knowledge’s sake, continuing education and intellectual growth.
Behaviors tell us how an individual will perform the job. We analyzed which of the behaviors an individual should possess to perform well in the job of Sales Person. This is very important information to know in understanding communication styles.
The Top Three Behaviors are:
1. FREQUENT INTERACTION WITH OTHERS
The job requires a strong “people orientation,” versus a task orientation. The Job will comfortably deal with multiple interruptions on a continual basis, always maintaining a friendly interface with others.
2. VERSATILITY
The job calls for a high level of optimism and a “can do” orientation. It will require multiple talents and a willingness to adapt them to changing assignments as required.
3. FREQUENT CHANGE
The job requires a comfort level with “juggling many balls in the air at the same time!” It will be asked to leave several tasks unfinished, and easily move on to new tasks with little or no notice.
Now that we have a clear picture of what the Sales Person Job looks like, I would like to ask you this…
• If you are a Sales Person, do you have these critical success factors mastered? If not, what’s your plan to develop them?
• If you are a company, how are you currently measuring the talent in your Sales Team today?
• Do they have the above named attributes, values and behaviors?
• If so, great! You are ahead of the competition!
• If not, how will you develop them or better yet, select talent that already
has it?
Jennifer Selland is the Founder and President of Well-Run Concepts, a Human Resource Consulting Firm based in Ocala Florida, founded in 1997, whose mission is to Help Organizations Define and Develop Top Talent. Jennifer has over 15 years of Human Resource Management and Executive Operational hotel experience.
Well-Run Concepts
“Helping Organizations Define and Develop Top Talent.”
303 S.E. 17th St., Suite 309-170
Ocala, FL 34471
Toll Free: 877-566-2900 Tel: 352-624-2684 Fax: 352-624-2689
Website: http://www.well-run.com Email: Jennifer@well-run.com
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As a Clinical Hypnotherapist, I have helped many salesmen go from average to excellent. Sales is all about the subconscious mind. When I was in high school, I sold Kirby vacuum cleaners door to door, and I noticed something very interesting: everyone had the same basic sales presentation, and yet some of us (like me!) were making excellent money, and others were making next to nothing. What is the difference?
The Devil is in the Details
The details of our sales presentations were the only things that differedand sometimes those details are minuteeven undetectable. They might occur on the subconscious level or the salesman, or they might be things that the salesman consciously does in order to influence the subconscious mind of their prospective client. The point is that, if you have a proven sales presentation, the difference between being excellent and being a failure is all up to you, and the details of your delivery of the presentation.
Before I give you these three ways to improve your sales presentation, I want to talk, just briefly, about the details that the salesman isn’t even aware of. These details are a result of the salesman’s subconscious belief that he can sell; that he can be persuasive. I’ve helped many salesmen improve their selling skills just with a little bit of hypnosis and self-hypnosis coaching. If you are serious about improving your selling abilities, get help through hypnosis for the really small details, and incorporate these three simple techniques into your presentation. You’ll be able to take the results to the bank.
1. Group your benefits into sets of three. The human mind likes sets of three; it is kind of uncanny. I’m not sure why, but the human mind will pay more attention to three things than it will to two or four. In my vacuum selling presentation, I might choose to discuss the cleaning power, convenience and durability of the vacuum, making sure to include those words in the same sentence. That way, I’ll hit my potential customer with three benefits at once, and their subconscious mind will take note and be interested. That’s why I’m giving you three suggestions here and not two or four.
2. Excite the imagination of your prospects by invoking all of the senses and using vivid descriptions. The decision to purchase something is influenced profoundly by the subconscious mind, and the imagination is intimately related to the subconscious. You might say something to the effect of, “As you hear the vacuum start up you can feel its tremendous cleaning power as you see the dirt being sucked from the carpet and smell the fresh scent of the clean room.” In that sentence, I invoked four senses. My prospective customer is very likely to be in tune with one of those, and the others will just help to increase the power of my words to influence his or her imagination.
3. Nod your headat the appropriate time. Many salesmen know about this “trick”, but misunderstand it and use it the wrong way. When someone nods their head, it has a subconscious effect on the other person in the conversation. Most salesmen don’t understand what this effect is, and they misuse it. When another person nods their head, they are giving their approvaloffering their agreement. The subconscious mind thinks that agreement and approval is being offered because of what its feeling. If you have a customer who is irritated, and you nod your head as you’re talking to them, they’re just going to become more irritated. On the other hand, if you have a customer who is happy and excited, and you nod your head, they are likely to become happier and more excited. When you ask for the sale, be sure your customer is in the right frame of mind, and reinforce that good frame of mind with a nod. You’ll be pleased with the results.
If you incorporate these three tips into your sales presentations, you’ll be able to take the results to the bank. I’m certain that you’ll enjoy that. If you make becoming a better salesman an obsession, you will take even more to the bank. The next step to becoming a better salesman is to work on your own subconscious, by seeing a hypnotherapist and/or using self-hypnosis. You’ll be able to affect the subconscious changes in yourself that are necessary to make you an elite salesmanand you can be very, very elite. Congratulations in advance on the excellent progress I know you will make when you use these techniques and work on your own subconscious mind.
Kyle B. Varner, CHt is a Clinical Hypnotherapist practicing in Annapolis, Maryland. He maintains a blog, http://www.mindchanginghypnosis.com, where you can download his free hypnosis recordings. He also offers online self-hypnosis coaching.
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A critical key to persuasion is to understand and use dissonance. You always want your prospect to feel they made the decision, and they persuaded themselves. That is why we say internal pressure is the secret. Let the rubber band stretch. When talking to a prospect you want them to make a decision as soon as possible. They don’t need to know everything about your product or service. Get them involved and fill in the blanks later.
Before they buy your product of service, they are looking for reasons not to do it. After they have made a decision to purchase, they are looking for reasons to stick with the purchase. If you don’t get them while they are hot and ready to purchase, your list of features and benefits will cool them off and they might not buy. This is called overselling. You have talked someone right out of the sale. You did not get a early decision to buy or your laundry list of features and benefits stole the energy and talked them right out of buying.
A study by Knox and Inkster found interesting results at a racetrack. They interviewed people waiting in line to place a bet, and then questioned them again after they’d placed a bet. They found people were much more confident with their decisions after they had placed their bet than before the bet was made. They exuded greater confidence in their decisions and their chosen horses after their decisions were final and their bets were firmly in place.
Younger, Walker, and Arrowood decided to conduct a similar experiment at the midway of the Canadian National Exposition. They interviewed people who had already placed bets on a variety of different games (bingo, wheel of fortune, etc.) as well as people who were still on their way to place bets. They asked each of the people if they felt confident they were going to win. Paralleling the findings of Knox and Inkster’s study, the people who had already made their bets felt luckier and more confident than those who had not yet placed their wagers.
These studies show that to reduce dissonance, we often simply convince ourselves that we have made the right decision. Once we place a bet or purchase a product or service, we feel more confident with ourselves and the choice we’ve made. This concept also holds true in persuasion and sales. Once the payment is given for your product or service, your prospects will usually feel more confident with their decisions. Have them make the payment or finalize the choice as soon as possible! This will increase their confidence in their decision and they will look for reasons to justify that decision.
We find what we seek. If we can’t find it, we make it up. In politics, members of different parties will refuse to peaceably or tolerantly listen to opposing party commercials. Smokers won’t read articles about the dangers of smoking. Drug users don’t spend much time at clinics. We don’t want to find information that might oppose our current points of view.
Dissonance is a powerful tool in helping others make and keep commitments. In one study, researchers staged thefts to test the reactions of onlookers. On a beach in New York City, the researchers randomly selected an accomplice to place his beach towel and portable radio five feet away. After relaxing there for a while, the accomplice got up and left. After the accomplice had departed, one of the researchers, pretending to be a thief, stole the radio. As you might imagine, hardly anyone reacted to the stage theft. Very few people were willing to put themselves at risk by confronting the thief. In fact, over the course of twenty staged thefts, only four people (20 percent) made any attempt to hinder the thief.
The researchers staged the same theft twenty more times, only this time with one slight difference repeated in each scenario. The minor alteration brought drastically different results. This time, before leaving, the accomplice asked each person sitting next to him, “Could you please watch my things?” Each person consented. This time, with the Law of Dissonance at work, nineteen out of twenty (95 percent) individuals sought to stop the thief by chasing, grabbing back the radio, and in some cases, even physically restraining him.
Most people try to follow through when they promise they will do something–especially if it is in writing. This is why corporations sponsor writing contests about social issues or their products. They really don’t care about your writing style. What they’re really looking for is consumer endorsement. The writer puts down, in her own words, what she thinks the company wants to hear about its issue or product. Having made a written commitment to supporting and endorsing a product or issue, the consumer will now support the sponsoring company in their cause or will willingly buy their product.
In one particular study, 100 high school students were asked to write an essay on whether or not the voting age should be lowered. Half the students were told the speeches would be published in the school newspaper, while the other half were told the essays would be kept confidential. After completing the essays, researchers exposed the students to a persuasive speech arguing that the voting age should not be lowered. Of the students assuming their papers were going to be published, very few of them changed their original position. Of the students who believed their papers were confidential, most altered their stance on the issue to agree with the persuasive speech.
Many times, even when we have made a bad decision, we become so entrenched in our belief that it was right that we will fight to the bitter end to prove it. We can’t handle the dissonance in our minds, so we find anything to prove our decision was right. We become so embroiled in justifying our actions that we are willing to go down with the burning ship.
When buying and selling shares of stock, investors commonly stick with stocks that have recently slumped in price, with no prospects of recovery. Rationally, the best decision is to cut their losses and invest elsewhere. Irrationally, however, investors often hang on, ensnared by their initial decision.
Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today.
Conclusion
Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade.
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Kurt Mortensen teaches over a hundred techniques to give you the ability to effectively work with every customer that walks in your door. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others. Learning how to persuade and influence will make the difference between hoping for a better income and having a better income.
If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report “10 Mistakes That Continue Costing You Thousands.” After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!
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If you manage others, delegating is a critical skill. There are many excuses why people don’t delegate, but there is one important rule of thumb. If you want to develop others and free yourself up for higher level tasks, you should consider delegating anything that someone else can do 70% as well as you.
The fact is that it is highly unlikely that your staff will be able to complete a particular task or project as well as you at first. You probably have more expertise and experience; isn’t that why you’re the boss? If you want to grow your staff and your organization, however, you will need to develop additional skills and competencies in your people. Here are the seven steps to mastering delegation:
1. Develop a climate for delegation - By placing value in the feedback and work of others, your staff will feel appreciated and work harder. They will want to contribute in new and different ways to the success of the organization.
2. Determine your objectives - Before you get started, you need to ask yourself, “What do I want to get accomplished?” With that in mind, “What tasks can be done by others?” When you are mapping out the action steps to a goal, always consider who can handle the different tasks involved.
3. Know your workers - Who would be the best person to complete a particular task? If you understand and know your employees’ strengths/weaknesses and likes/dislikes, you can match up assignments more appropriately.
4. Develop a plan - You should have an overall work plan or goal planning summary that spells out responsibilities and deadlines. This plan can be done in conjunction with the employees being held responsible for the various tasks.
5. Communicate your expectations - Your employees must have clear directions and a full understanding of the deadlines and expectations. Make sure that they understand what you’re communicating. The use of clarifying and confirming questions can ensure proper understanding. If you are unsure if the employee “gets it,” you can also ask them to repeat their understanding of the situation back to you.
6. Monitor progress - Make sure that you monitor and assess the employee’s performance on a particular assignment and give appropriate feedback. This is particularly critical when a new assignment or responsibility is being handled by an employee.
7. Evaluate results and assign new work - At the completion of the project, review the results to make sure your objectives were met. If you outlined your expectations and the results desired on the front-end, this should be easy to measure. If the job was completed in a satisfactory manner, congratulate and praise your employee. You can also look for additional opportunities to assign new work. If the desired results were not achieved, use this as a teaching and learning opportunity. Continue to assign new work and monitor performance.
Will Turner is the Founder and President of Dancing Elephants Achievement Group, a sales training and consulting company. Will has over 20 years of sales and sales management experience and is the author of over 150 sales-related articles and programs as well as the co-author of the book, Six Secrets of Sales Magnets. Will can be reached at Will@dancingelephants.net.
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