Overture marketing has long been recognized as an incredible
method for driving traffic to websites from the major search
engines.
Overture was a pay-per-click marketing service that actually was
a search engine originally established in the late 1990s under
the name GoTo.
A strategy change in early 2000 positioned Overture as a powerful
pay-per-click service as the company made deals with most of the
major search engines (Google excluded) which would allow their
advertisers to have their cost-per-click advertisements displayed
in the major search engines.
This move made Overture marketing highly desirable for website
operators as a means of driving traffic to their websites from
the major search engines.
In 2003, Yahoo! began making plans to acquire Overture and within
a couple of years they dropped the Overture brand re-branding
initial Overture products as Yahoo! Search Marketing Products.
So, in effect Overture is no longer in existence as it has been
replaced by Yahoo! Search Marketing. Even so, the power of what
was once known as Overture marketing is still alive and well but
it is now offered through the Yahoo! Search Marketing services.
Google, the most widely used major search engine, did not go for
Overture marketing advertisers having their ads displayed in its
search results.
Rather, Google launched its very own cost-per-click advertising
program which is called AdWords. There is a lot of competition
between Yahoo! Search Marketing and Google, of course, since they
are the two main providers of pay-per-click advertising services.
Some of the smaller search engines are actually powered by
Google, meaning their search results come from Google.
Many of the smaller search engines receive pay-per-click
advertising results from Yahoo! Search Marketing, so advertising
through the Google AdWords program and Yahoo!
Search Marketing pay-per-click programs provides the potential
for your advertisements to displayed in all of the major and some
of the smaller search engines.
Rumor have been stirring that Microsoft is considering starting
its very own pay-per-click advertising program, perhaps through
the MSN search engine that it owns.
In early 2005, representatives from Microsoft confirmed the
rumors that the company was looking at getting into the pay-per-
click advertising game.
For website owners, this could be a good thing as there will be
three major mediums through which to purchase pay-per-click
advertising, so the competition for keywords will likely diminish
making it less expensive for website operators to achieve good
search engine listings through cost-per-click advertising.
At the same time, there is potential that pay-per-click
management could become a much bigger job for website operators
to desire to be represented in all of the major search engines
and thus end up managing search engine marketing campaigns
through three different pay-per-click providers.
Overture marketing was once the preferred choice of pay-per-click
advertisers. However, when Google launched its AdWords
advertising program, it quickly became a popular and preferred
method of advertising for many website owners.
The AdWords program is very powerful because when you advertise
with Google, your advertisements appear on websites throughout
the Google network in addition to appearing in the search engine
results.
If Microsoft does in fact launch their pay-per-click program that
they have been testing, it is expected to have similar potential
for reaching vast targeted audiences due to the variety of MSN
services that are in existence.
Yahoo! Search Marketing, formerly Overture, is still a power-
packed pay-per-click advertising provider as well and will likely
continue to produce excellent results for advertisers.
One thing is for certain. Using pay-per-click advertising
services that are associated with major search engines is a
productive method for driving traffic to your website.
There will likely be more players on the field in the near
future. Which pay-per-click advertising provider will be most
beneficial is hard to say, but chances are, all them will be
highly effective for driving traffic and pay-per-click expenses
are likely to decrease due to increased competition and more
opportunities for pay-per-click advertisers.
Copyright Christopher J. Enders. Are you at the end of your rope,
fed up and confused by all the scrambled internet marketing
advice you’re getting? Whether you are new to internet marketing,
or a website owner who wants to make more money from your
website, learn the proven strategies that will sky-rocket your
internet business at http://BiznessTips.com
Permalink
Comments Off
Technology has come a long way and businesses have taken advantage of its progress. Marketers and advertisers have learned to adapt to the times. This includes getting the Internet users to spread the word about a product or service. For anyone who wants to earn money from the Internet, there is but one effective way to do it and that’s by using Adwords.
What is Adwords? Adwords was born out of Google’s promotion of online advertising. Often called pay-per-click- ads, Goggle was able to bring businesses and potential consumers in to the same pool with Adwords and Adsense.
Adwords is a paid service for businesses, merchants, companies and professionals. Here, Google asks for a monthly subscription fee and in return, Google shows their ads on words related to their product or service. In a sense, Adwords members are advertisers who want to expand their market through their website.
Adsense is a free service that signs up interested Internet users to have Google Adwords displayed on their websites. The more hits they can provide for the Adwords members, the more they earn money. Depending on the conditions, some Adwords members pay more for actual purchase made from links from Adsense users.
The success of Google Adwords has been amazing that other search engine sites have followed suit. But Google has the advantage of being the first and Adwords has the biggest number of advertisers in their list.
Not only that, Adwords has been such a hit as an online business opportunity that there have been hundreds of guides and books devoted to getting the most of out of Google Adwords and Adsense. The most obvious winner here is Google.
Although adwords can really pay, as an advertiser you have to be able to get the most out of your money. Here are a few tips on getting your Internet traffic going:
1. Choose the best keyword for your ad. It has to be specific but must also be general enough to appear in the search pages of Google.
2. Having a lot of advertising budget doesn’t mean you get to stay in Adwords. Adwords rely on the “click through rate” system which means that the more people click your ads, the higher your listing rank becomes and in turn, your ad appears on more Google search pages.
3. Follow Google’s editorial guidelines. If you don’t, your ad will be taken down from the list and imagine the potential revenue lost! Millions of consumers go through Google’s search engines everyday, not to mention the Adsense members’ sites. One day could be disastrous to your company.
4. Make sure that your website is enticing enough to get consumers to buy. Adwords can only help you get a product introduced but it can’t help you keep customers. Only your product or service can do that.
5. Learn the Google Adwords. There are books and online programs out there that can help you better understand the mechanics of the system. You can also opt to read through the free help page of Google but you will still need time and effort to master the business.
Google Adwords is a great business opportunity for both advertisers and Internet users. Aside from making cash, it teaches you to be more aware of competition, how the marketing landscape quickly evolves and it takes you closer to your target market. In the end you may be surprised at what you’ll discover about you’re business as well.
|
Khieng ‘Ken‘ Chho is author and owner of Online Adword Resources. For related articles and other resources, visit Ken’s website: http://ad-campaign.onew3b.net
|
|
Permalink
Comments Off
With well over a billion web pages worldwide, there is only one sure way to get a web surfer’s attention. It’s not banner ads, popup windows or any number of gee-whiz marketing gizmos. It’s content–pure, solid, usable information that will make visitors come to you again and again. The Internet is driven by information, and the fact is, people are more concerned with information than they are with how fancy your site is. That’s what makes article submission the number 1 way to drive targeted traffic your site.
There are hundreds of “free article submission” sites that will gladly accept your articles written to provide readers with useful information. As long as these articles are not thinly disguised sales letters, but provide solid content, these sites will accept them for publication, copyright free. In turn, they will then make those articles available for reading–and for publication–for anyone else browsing their article archives.
Ezine publishers hungering for good, quality information to provide to their subscribers will include some of these articles in their own publications. Soon, your articles are making their way across the Internet. And at the end of each article (and as a stipulation for free publication), is your resource box, a brief description of you–and a link back to your web site! Soon, you are getting targeted traffic from visitors who have read your article, found information about you in the resource box, and clicked on your web site link provided there. It doesn’t take long for the famed “viral effect” of marketing to take place, and you’ve got traffic coming from all over!
David and his team developed Article Post Robot, http://www.articlepostrobot.com, the software which can post articles to hundreds of article sites and mail lists automatically.gsfdgsfgsfg
Permalink
Comments Off
Much has already been said about having a content rich website using your key words for search engines to find you then direct traffic to your site.
If you have your own web site, you will learn the importance of good key words to generate traffic to your website. Some are marketing their business without their own website so you may think knowledge of key words doesn’t apply to you.
Good key word text is relevant to every internet marketer!
You want your site to be found by search engines to generate traffic, repeat visits and sales.
Search engines are always crawling web pages for information that will be indexed (sorted) into their database for web surfers to find through searches.
When it comes to marketing an online business, knowing the “how” or “why” of search engine workings doesn’t add to your work at home plan. The what, where and which - of search engines will be enough to get you started building traffic and hopefully SALES to your web site.
Where do search engines go? Search engines all over the internet are continuously crawling over web pages.
Stop and think about this for a moment.
Articles with your resource box
Text link exchanges
Blogs & Blog comments
Forum and message boards
Text advertising
Online Newsletters
Every time you have an article put up on another website, every link exchange, every blog entry, blog comment or forum message will have words associated with your link.
Search engines find your web site through the pages of your web site itself and through back links to your site. Back links are where you have placed your link out on other sites that direct back to your site. In a link exchange, you have your link and text placed on someone else’s site (usually a links page) that links back to your front page.
Beyond simple link exchanges, your website link will appear on other sites through articles you have written, reviews you have published, your blog or your comments on other blogs, message boards and forums plus advertisements on other sites and in online newsletters.
It’s time to start planning how you want your site description indexed when it appears on another website in the form of a back link.
Search engines crawl those websites, blogs and message boards so your careful attention to the key word content will boost your page rank and placement in the search engines.
What search engines look for:
Text and Meta Tags.
If you are designing or maintaining your website then learn about meta tags. If you are marketing online beyond your website then it is key words that you need to understand and use to your benefit.
The standard for publishing articles written by others in an ezine or on a website always include at the very least a resource box. This box at the bottom of your articles will introduce you and your business to the readers. This is the area where you will again use your key words.
As you design your online business and create an internet marketing plan, creating a set of your own key words to use in your signature, link exchanges and resource box is crucial.
Which Key Words will work for your online business?
Initially it would seem that a general statement of your site would be enough when exchanging links. You’ll realize that search engines will read that page and put the words next to your signature into the engines index the way you wrote them.
Two tools for choosing keywords for your online marketing:
Good Keywords is a free downloaded Windows software tool that helps you find the ideal set of keywords for designing your text ads and targeting your web pages for search engines.
With Good Keywords, I use the Overture feature then study it further with Overture’s Key Word Inventory Tool.
On paper, think through the key words that your potential customers, recruits or website visitors would use in a search box to find your product or business.
Let’s pretend that you offer organic coffees and teas.
Selling organic coffees and teas would have a basic set of key words (healthy, health, organic, drinks, coffees, natural, teas, fitness) and phrases (healthy drinks, organic coffee, organic teas, natural fitness) that you would working into your resource box, your message board signatures, link exchanges and blog comments.
“Drink to your health ~ Healthy organic coffees and teas for your natural health!” next to your link would be a Good Key Word rich text you could use with your signature on message boards, link exchanges, blog entries and text ads on other sites.
By building the number of times that your text ad and link occur on other websites based on what internet surfers are looking for online, you are creating relevance for your product and your web site.
With paid advertising on another site, it is a better marketing strategy to use a text ad versus a button because it gives the search engines a reason to revisit your site and confirming that your site does indeed offer what the text describes!
Because a button or banner may have a better click through rate than plain text, when getting paid advertising always ask if text (rich in key words) can be added under your button or banner with paid advertising. Combining text and great graphics will give you the best of both worlds.
Limit your text ads to 1-2 versions and simply keep using them when you’ve chosen your key word text ad. Beyond search engines, using the same text in email signatures and message boards will give you and your business stronger branding.
Branding with people and search engines is what it’s all about with internet marketing!
Tammy Ames is the owner of Wahm Work at Home Connections and publisher of Work at Home Connections Ezine, a weekly online newsletter offering work at home resources and tools for online advertising and marketing. http://www.wahmconnections.com
Permalink
Comments Off